Atterley is a platform on which independent fashion boutiques can sell direct to consumers in multiple jurisdictions and currencies, with the benefit of Atterley’s bespoke logistics system. Boutiques can achieve a much lower CPA by using the platform than they would achieve through their own website and consumers benefit from not only the consistent and high quality Atterley experience but also a breadth and depth of stock that no individual retailer can match.
Vialex have acted for Atterley since spring 2016, when Welch Group bought the brand and set about reengineering and relaunching the business in its new format. Vialex provided input on the business model and processes, provided robust legal terms in respect of both customers and boutiques, assisted with human capital matters and coordinated a successful equity funding round.
Mike Welch, Chairman, commented:
“One of the most important aspects of setting up a business is getting the legals right from day one. I approached Vialex as I had a long standing relationship with Paul from the sale of blackcircles.com and I knew that Vialex were focused on providing businesses like Atterley with support on all their day to day legal requirements. I have been very pleased with the results. Their legal counsel service is thorough, responsive and provides pragmatic advice, and they are very good value. They also successfully pulled together our first funding round in a very straight forward manner.”